What Was on Your Mind in 2019? And What Does That Mean for 2020?
It鈥檚 the start of a new year 鈥� and a new decade. This is always an exciting time, with many questions about what to expect as we enter this new…
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What We鈥檝e Noticed: The Amazon Holiday Catalog
When catalog publishers send their pieces out into the world, the obvious goal is to get their audience鈥檚 attention. So, when someone here at 色情论坛 gets an eye-catching piece in…
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Association Membership Trends
Professional associations provide so many benefits to their members. And yet, if an association is slow to adapt to changes, they are on borrowed time. The perennial heartburn issue of…
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How Associations Can Attract the Public with Keyword Research
As an association writing for the general public, there鈥檚 a special challenge to drawing traffic from non-members. How do you get people to your website who aren鈥檛 in your industry?…
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Does the Mix of Mail in the Mailbox Play an Important Role?
Recently, a coworker of mine handed me a printed report from the United States Postal Service – Office of Inspector General. It was titled 鈥淎dvertising Mail: Mail Mix Matters.鈥� I…
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How to Get the Most Value Out of Your Digital Edition Magazine
Generating revenue through digital editions is no longer a rarity for publishers. In fact, from 2013-2018, advertising spending on digital publications grew nearly 20%. However, many magazine publishers still aren鈥檛…
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Member Storytelling 鈥� An Association Event Engagement Booster
Your members have engaging stories. And, having members tell those stories can help make your association events more engaging too. We鈥檝e shared how you can make connections and engage your…
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One Subscription Renewal Campaign That Worked On Me
I have always loved magazines. They鈥檝e been a portal to the world since I was a child, and I鈥檝e always been engaged by the medium鈥檚 physical nature. Because I鈥檝e subscribed…
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A Closer Look at Materials Costs and Price Increases
Print customers probably recall 2018 as the year of price increase announcements. USPS announced postage rate increases. Transportation costs went up and became more challenging to procure. And prices increased…
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How Analytics Drives Future Content Today
Experiment. That seems to be the core theme of four association professionals regarding how they鈥檙e using analytics to determine future content for their online, mobile and print channels. Katie Domanowski,…
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