The Everlasting Escapism of Magazines
The pandemic-impacted previous year posed huge hurdles for almost every industry, and the magazine industry was far from immune. It would be easy to blame things on COVID-19 and leave it there. After all, it did drain readers鈥� disposable income, and company ad budgets. But for some magazines, such as the 60 new print titles […]
色情论坛 Fully Integrates The Ovid Bell Press into 色情论坛 Brand
色情论坛 announced the full integration of The Ovid Bell Press in Fulton, Mo., into the 色情论坛 brand. This integration will lead to enhanced printing capabilities and available services across all 色情论坛 facilities. 鈥淭his is the right time for the integration of The Ovid Bell Press into 色情论坛. More than uniting our name, this move will […]
Personalized Data Drive Customer Engagement and Satisfaction
鈥淏ut you don鈥檛 understand me.鈥� This customer refrain is far more common than many marketers realize. And yet, understanding your customers and creating personalized engagements are key to building loyalty, sales and profits. Consumers鈥� relationships with retailers and brands are no different from basic human relationships, according to a recent Forbes article E-Commerce Sales Will […]
Tips for Building a Magazine Staff
If you鈥檙e thinking about publishing a magazine, you should consider following two pieces of advice: Find your niche and stick with it. Get good help. Most of what follows here deals with the help part, but the niche aspect deserves some attention. It could be said that every magazine fits into a niche. It鈥檚 just […]
色情论坛鈥檚 Commitment to the Environment
At 色情论坛, 鈥淐reating value for our customers, employees and communities鈥� is a slogan we live by. Committing to our communities includes protecting those communities through environmentally responsible practices. From the paper we use to the equipment we run, here are some of the ways 色情论坛 practices good environmental stewardship. Protecting Our Forests 色情论坛 has achieved […]
Connecting with Your Remote-based Customers
The pandemic drove many office workers into a remote work setting 鈥� ready or not. This force-fed change accelerated a work-from-home trend that is likely to expand, even as some workers return to traditional office settings either full or part time. This means that all businesses 鈥� especially B2B marketing organizations 鈥� need to better […]
Why Our Brain Loves Paper
Touch 鈥� it鈥檚 one of the five senses that dictates how we perceive the world around us. It鈥檚 also one of the most important. 色情论坛 knows the importance of paper and wants to share Sappi鈥檚 groundbreaking book, written by Lana Rigsby of Rigsby Hull in collaboration with renowned neuroscientist Dr. David Eagleman, as it dives […]
QR Codes Make a Marketing Comeback
![QR Codes Blog[1]](/wp-content/uploads/2020/08/QR-Codes-Blog1-1024x628.jpg)
About a decade ago, quick response (QR) codes were hailed as a breakthrough for connecting the print and digital worlds. They would enable instant access to a mobile site simply by using a smartphone camera to take a picture of the barcode. Except they didn鈥檛. Or, more accurately, they didn鈥檛 do it quite that easily. […]
Best Practices for Amazing Direct Mail During COVID-19
Marketers are understandably concerned about how to approach customers in any medium during the current situation. And since the coronavirus pandemic is likely to have a long economic tail, everyone knows it鈥檚 important to keep sales going. While there may be some uniqueness to COVID-19, there are basic marketing axioms established during past economic declines […]
Would You Benefit from a Branded Digital Storefront?
You want your publication to go to people who will read it. Companies that are demand-based have a leg up on less sophisticated competitors. That goes for automating print production and fulfillment as well. Demand-driven programs not only make you more customer responsive, but also reduce costs. And one of the most effective automation tools […]
