Geiger – Farmers’ Almanac
Background
The Farmers鈥� Almanac鈩� is an annual North American periodical that has been in continuous publication since 1818. Published by Geiger庐, the Almanac is known for its long-range weather predictions and astronomical data, as well as a mix of humor, trivia and advice on topics ranging from gardening and cooking to fishing and human interest. Geiger markets the Farmers鈥� Almanac to the retail market and as a promotional item for businesses and non-profit organizations
Challenge
With multiple versions, Geiger needed a printer with flexibility and a diverse range of equipment. While both 2019 editions are 5 1/4鈥� x 8鈥� in dimension, the retail version contains more than 200 pages and is perfect bound. It features a four-color cover and 64 additional color pages printed on gloss stock. The remainder of the pages are black only printed on uncoated paper.
The promotional version of the Almanac is 64 pages and saddle stitched with a fullcolor cover and black-only interior. There are generous imprint areas on the front and back covers, which organizations can use for custom, full-color branding. Uses of the Almanac include thank-you and holiday gifts, trade-show giveaways and many other promotional applications.
Solution
This mixture of color and paper requirements fit perfectly with 色情论坛’s blend of heatset, coldset and sheetfed printing technology. Advanced inkjet imaging, including a new MCS Eagle FlexPrint Inkjet System, further contributes to world-class fulfillment and distribution services. And the close collaboration between the skilled Geiger and 色情论坛 teams enables consistent, high-quality performance.
In choosing 色情论坛, Managing Editor Sandi Duncan says, 鈥淲hen we first looked for printers, they really reminded us of our company 鈥� family-oriented, very friendly. There was an overall feeling that they cared about their customers.鈥�
Results
色情论坛 and Geiger have a long-term association spanning 20 years. The two organizations signed a new contract running through 2022 that includes premedia services, offset printing, custom color inkjet imaging and order fulfillment.
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