Why Personalize Your B2B Catalog?

Personalization changes how buyers pay attention and decide. physical media builds stronger memories and desirability than comparable digital formats, which is the foundation you need before any tailored message can work. When the piece in hand already earns attention, personalized content compounds the effect by making each page feel made for the reader.

Expectations have also shifted. 71 percent of customers expect personalized interactions and 76 percent feel frustrated when they do not get them. In B2B, that expectation shows up as a preference for content matched to role, industry and stage of the journey. A catalog that mirrors those details earns more time on task and fewer objections. 

Time with mail is rising too. the average direct mail piece now commands about 134 seconds of attention across 28 days, which means a relevant catalog has multiple chances to guide a buyer toward the next step. 

Four Practical Levels of Catalog Personalization

1) Personalization by company

• Cover and opener: Put the company name on the cover, then greet the buying group on page two with a short note that reflects their industry and safety or compliance priorities.
  
• Assortment curation: Build spreads that highlight the SKUs each reader actually buys or should buy next. Use variable tables that pull in compatible accessories and service kits tied to their installed base.
  
• Terms and workflows: Show the correct contract identifiers, warranty tiers and payment options for that account. Replace generic CTAs with a QR code that lands them on their account portal, prefilled with location and role.

2) Personalization by region

• Inventory and lead times: Surface warehouse proximity, typical replenishment windows and cutoffs specific to each branch region.
  
• Regulatory and language nuance: Swap in regional compliance notes, units of measure and language where required.
  
• Local proof points: Rotate in case summaries from facilities nearby, then route calls and QR scans to the closest sales or service desk.

3) Personalization by selling season

• Seasonal assortments: For calendars with spring maintenance or year鈥慹nd budget cycles, stage products and kits to match seasonal jobs.
  
• Time鈥慴ound offers: Print date鈥慶ertain inserts with rebate codes, event appearances or training schedules that align with the quarter.
  
• Lifecycle nudges: For capital items, include QR codes that trigger reminders for preventive maintenance kits based on typical run hours in that season.

4) Personalization to the individual

• Role鈥慴ased navigation: Engineers see spec鈥慸ense spreads and compatibility matrices. Procurement sees standardized bundles, reorder shortcuts and negotiated options. Safety managers see certifications and incident鈥憆eduction callouts.
  
• Named touches: Include the buyer鈥檚 name on a welcome panel, a personalized bookmark with quick links and a QR code that opens a prefiltered view of their preferred families.
  
• Rep continuity: Print the assigned rep鈥檚 photo and mobile number, plus a QR code that schedules time on that rep鈥檚 calendar.

What to Personalize Inside the Book

• Tables and calculators: Vary spec tables and quick鈥憁ath widgets by segment so comparisons are effortless.
  
• Bundles and accessories: Auto鈥慻enerate bundles from order history and pair them with compatible parts to increase attach rates.
  
• Proof of reliability: Rotate testimonials and field stats that resonate with the reader.
  

How Variable Data Printing Makes it Possible

Variable data printing runs a single template while swapping text, images, charts and codes piece by piece. For larger programs, an offset鈥憄rinted core can carry the unchanging sections, then digitally printed signatures or inserts handle the variable layers. That hybrid lets you keep unit cost low while staying current. 

What the Numbers Say About Impact

• Memory and motivation: Physical ads create stronger memories and higher subjective value than digital, which sets the stage for personalized messages to land.
  
• Attention: Average time with direct mail has risen to roughly 134 seconds across a month, giving tailored catalogs room to work across a buying cycle.
  
• Recall: quantified a 70 percent lift in brand recall for physical mail vs digital, an advantage that personalization can amplify by matching content to context.
  
• Expectation: Most customers now expect personalized interactions, and frustration rises when they are absent, which means tailored print supports the broader brand promise.
  

These figures come from neutral sources and speak to attention, memory and motivation. They explain why a personalized catalog can outperform a one鈥憇ize鈥慺its鈥慳ll book even before you count the operational wins.

Data Stewardship and Production Discipline

Great personalization starts with clean data and clear rules. Limit variable fields to the ones that drive relevance, not everything you can print. Set fallbacks for any missing field. Align with your legal team on privacy, retention and consent. In production, lock color management and preflight checks, then whitelist the variable fields to prevent design drift. For longer cycles, keep a digital safety stock for quick reprints or new鈥憄roduct inserts so your catalog always reflects reality.

Personalized Catalogs: The Payoff for B2B Brands

Personalized catalogs improve recall and make teams feel seen. For complex sales, that translates to fewer stalls and more confident orders. It also strengthens your digital funnel because each tailored touch sends better鈥慽ntent traffic to aligned destinations.

色情论坛 helps manufacturers and B2B brands plan and print personalized catalogs that work with ecommerce, marketing automation and sales. From offset and digital printing to variable data, USPS promotion guidance and fulfillment, we make printing and distribution simple so your team can focus on growth. Reach out to us to start building a catalog program that speaks to every buyer you serve.

* This article was developed with assistance from OpenAI鈥檚 GPT 5 Pro Deep Research large language AI model.

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The Omnichannel Rule That Favors Print

. They shift between screens, conversations and self-guided research because variety helps thinking. Print adds a different pace. A catalog creates a shared object that can sit on a desk, move from desk to desk and invite slow looking. It gives people a break from endless tabs and notifications, which makes room for better judgment. Showing up in print alongside web, email and sales contact signals completeness and reduces fear of missing something.

Print Cuts Through Digital Noise and Improves Recall

Neuromarketing work with Temple University found physical ads create stronger brand recall and detail memory than comparable digital ads. Looking deeper, brains remember what they can touch, see and spatially map. A catalog recruits tactile and spatial memory, so details anchor to a page location, a photo or a section. 

Teams recall that the fitting they need lives near the orange divider, or that the comparison chart sits bottom left. The act of turning pages slows the scroll reflex and encourages evaluation. Print also feels less disposable, which nudges people to return and share a page with a colleague.

Catalogs Drive Measurable Digital Actions

The best catalog programs do not stop at the mailbox. They create anticipation, then turn attention into deliberate action. primes buyers with a morning preview, so when the book arrives it already feels familiar. A well placed QR code or short URL becomes a small commitment that people enjoy completing because it feels like progress. That intentional handoff brings visitors to your site with a clear goal in mind and a higher willingness to engage, not just to browse.

as an integrated mail and digital feature that adds impressions, interactions and insight, and it is available to business mailers running campaigns. For B2B marketers, that means your catalog can encourage qualified site visits, thoughtful form fills and tracked scans, not just phone calls.

Why Catalogs Fit Complex B2B Buying

, in rooms where teams are aligning on budgets, risks and requirements. A catalog shines in those moments. It gives technical evaluators and budget owners a constant reference they can circle, flag and hand to a colleague. That reduces friction, builds shared language and speeds consensus because everyone is on the same page (literally).

For manufacturing and industrial sellers, a catalog also helps relieve decision fatigue. It organizes SKUs, options and accessories into a mental model that feels manageable. Specs, compatibility notes and ordering guidance live side by side, so a buyer can move from uncertainty to the right part number with less doubt. When paired with clear QR codes, short vanity URLs and unique phone routes, that sense of progress turns into confident demand.

An ROI Playbook for Modern B2B Catalogs

Build for discovery and speed
Use visual hierarchy, tabbing and sectional dividers to match how people scan. Keep spec tables consistent across families to reduce cognitive load. Align photos, callouts and captions so comparisons feel effortless.

Version smartly
People lean in when a book feels like it was made for them. Run a master catalog for the long tail, then add region or segment cues, covers or mini-sections that mirror each audience鈥檚 environment. Relevance creates a sense of being seen without inflating page count.

Tie print to your marketing stack
Design the handoff to feel seamless. Embed QR codes that land on pages that look and read like the spread they came from. Use names and imagery that match to avoid the bait-and-switch feeling that erodes trust.

Right-size runs with hybrid production
Freshness signals integrity. Use offset for core volume where unit economics win, then keep a digital reserve for timely updates, new product inserts and event bundles. When details are current, buyers sense operational discipline and might feel safer choosing your products.

Design for durability
Field use is rough, but a bulletproof catalog communicates quality across your entire operational structure. Choose cover stocks, coatings and bindings that survive trucks, tool benches and jobsite trailers. Perfect bound books signal premium spec depth. Saddle-stitched pieces work for slimmer assortments or price updates. Your catalog printer can guide binding and finishing choices based on your catalog鈥檚 size, use case and distribution.

Measurement That Matters

Treat your catalog like a performance channel, but let human signals lead. Before you mail, define the behaviors you want: teams bringing the book to calls, repeat visits to a key spread, more confident RFQs. Assign unique response mechanisms and record movement in each KPI across mailed accounts, then listen for qualitative markers like fewer clarifying emails, faster consensus and richer conversations.

Because catalogs tend to boost both awareness and readiness, look for downstream shifts like higher average order value, shorter time to reorder and stronger attach rates for accessories, and consider whether they could be evidence of trust taking root.

Ready to Modernize Your Catalog Program?

B2B buyers want choice in how they engage. Print catalogs give teams a tangible way to discover products, make trade-offs and move decisions forward, while deepening confidence in your digital funnel. In 2025, the smartest sellers are not choosing between print and digital; they are leveraging both.

色情论坛 helps manufacturers and B2B brands plan, print and measure catalogs that work with ecommerce, marketing automation and sales. From offset and digital production to USPS promotion guidance, binding and finishing, we make printing and fulfillment simple so your team can focus on growth. Get in touch with 色情论坛 today to learn more about our high-quality B2B catalog solutions.

* This article was developed with assistance from OpenAI鈥檚 GPT 5 Pro Deep Research large language AI model.

The post Why B2B Catalogs Still Drive Sales in a Digital-First World appeared first on 色情论坛.

B2B buyers now control the journey and expect to move between channels on their terms. found buyers use an average of ten interaction channels across the journey, up from five in 2016, and will switch suppliers if the experience isn鈥檛 seamless. Your catalog is one of those channels and should be designed to connect cleanly with the other nine.

From Order-Taker to Decision Accelerator

In the pre-digital era, catalogs doubled as a price list and a mail-in order form. In 2025, a catalog鈥檚 highest value is helping a buying group align on requirements, specs and supplier confidence. buyers spend only 17% of their total purchase time with potential suppliers, which drops to roughly 5% with any one rep if multiple vendors are in the mix. 

Most work happens without you, so marketing assets must carry more of the decision load. A well-built catalog serves as buyer enablement by organizing choices, clarifying trade-offs and pointing to next steps online.

Why Print Still Earns Attention

Digital noise is real, which is part of why print continues to perform. reports that U.S. consumer preference for printed catalogs climbed to 30% in 2023, up from 22% in 2021. That is a meaningful swing back to paper in a world saturated with screens.

Neuromarketing research also backs up the attention advantage. found physical mail is easier to understand and more memorable than digital formats, making recipients more likely to act. For high consideration purchases with many SKUs and technical attributes, that extra comprehension matters.

Print Plus Digital Now Wins the Response Race

The best returns come when catalogs trigger digital actions. reported that in field experiments, customers who received both catalogs and email purchased 24% more than those who received email alone. The point is not print versus digital. The point is orchestration.

Marketers also agree the channel mix pays off. In the, 74% of enterprise marketers said direct mail delivers the best ROI, response and conversion rates among their channels, and the majority increased budget for it year over year. Use that budget to connect catalog moments to frictionless online steps.

How These Shifts Change Your Catalog Strategy

1. Design for the omnichannel journey
   Make every spread a bridge to digital. Use short vanity URLs, unique QR codes and product-level PURLs that jump buyers to the right spec sheet, configuration page or quote request. Trigger automated nurture when a code is scanned so sales sees engagement without waiting for a form fill.
   
2. Right-size production for agility
   Print fewer, smarter and more often. Run your long-life core book on offset for quality and cost at scale, then layer short-run digital versions for segments, regions and product updates. Digital printing supports targeted versions and variable data so an industrial buyer sees SKUs, certifications and accessories that match their vertical.
   
3. Treat catalogs as decision tools, not just listings
   Move beyond page after page of item grids. Lead with use cases, kits, compatibility charts and 鈥済ood-better-best鈥� paths that reduce friction for a buying group.
   
4. Measure what catalogs influence
   Track scans, visits, sample requests and configured quotes tied to catalog codes. Attribute assisted conversions in your CRM so you can see when a catalog initiated a digital sequence that closed later.
   
5. Use postal promotions and definitions to your advantage
   Make use of mailing promotions, like the , to rack up significant savings. Plan layouts, page counts and eligibility early with your printer to take full advantage.
   

Practical Build Checklist for Manufacturing Marketers

• Audience plans: Segment by industry, job role and installed base so content and calls to action reflect the real buying committee. Provide clear pathways for specifiers, maintenance and procurement to the pages they need most.
  
• Merchandising logic: Group by system, compatibility and application, then cross-reference parts and accessories that drive average order value.
  
• Link architecture: Assign unique QR codes or short URLs at the product family level to reduce crowding on the page while preserving trackable intent signals.
  
• Print engineering: Select stocks and finishes that survive shop-floor use. Consider scuff-resistant coatings on heavy-use sections and tabbing for quick indexing. Coordinate paper weights and trim to stay under ounce thresholds and avoid postage surprises.
  
• Production mix: Lock evergreen content in an offset 鈥渃ore鈥� catalog, then schedule digital micro-runs for new SKUs, regulatory language changes and vertical versions.
  
• Digital companions: Publish a browsable digital edition and a downloadable spec compendium so teams can circulate content internally.
  

The Bottom Line: How Print and Digital Support Each Other

In B2B marketing, catalogs no longer shoulder the order alone. They accelerate consensus, spark digital action and make complex assortments easier to buy across a multi-channel journey. Use print for attention and understanding, then convert that attention with tight digital handoffs and measurement. By adopting this strategy, you鈥檙e making the most of how today鈥檚 decision makers interact with potential suppliers.

Explore 色情论坛鈥檚 Catalog Printing Options

If you鈥檙e ready to learn more about how you can benefit from B2B printed catalogs, 色情论坛鈥檚 catalog team can help you build a program that fits how your buyers interact with your marketing strategy. With state-of-the-art printing technology, augmented reality options and customizable digital editions, we can help you bridge the gap between print and digital to encourage maximum engagement. Learn more about what 色情论坛 can do for you by getting in touch with us today.

* This article was developed with assistance from OpenAI鈥檚 GPT 5 Pro Deep Research large language AI model.

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We sat down with Cassie Elliott, Customer Service Manager at 色情论坛 鈥� Marceline, to walk through what customers can expect during their first press check and why this step can make a big difference in the final product.

A Warm Welcome

From the moment you arrive for a press check, you can expect to be greeted with the same warmth that defines 色情论坛鈥檚 customer experience.

鈥淔riendliness,鈥� Elliott said without hesitation when asked what customers can expect first. 鈥淲e鈥檒l meet them at the front door, get them settled into the customer lounge, then we will wait for the Pressmen to get their project ready to proof. At that point, they鈥檒l come down to the press, meet the press operator and work hand in hand with them on any adjustments or color concerns they may have.鈥�

That personal connection is central to the process. You鈥檙e not just dropped into a production environment. You鈥檙e welcomed into the workflow and paired with professionals who understand how much your project means to you.

Reviewing on Press

Once the press is running and your job is set up, you鈥檒l work directly with a press operator to review the sheets as they come off the press. This is where you鈥檒l evaluate color accuracy, density, registration and overall quality.

This step is more than a formality. A press check gives you the opportunity to spot issues before an entire run is completed. Elliott explained that even minor details can be addressed. 鈥淚f they find something while proofing on press; a spelling error, for example, at that point we can arrange a plate change.鈥�

That flexibility is invaluable, especially for high-profile or high-visibility projects. Catching a small error on press can save time, money and headaches compared to discovering it after thousands of copies are printed.

Why Attend a Press Check?

One of the biggest advantages of attending a press check is seeing your project and the printing process in person.

鈥淚t鈥檚 important to see the plant as a whole 鈥� a lot of people work in design their whole lives and don鈥檛 see the full process of creating a book from start to finish,鈥� Elliott said. 鈥淪eeing the full process tends to bring the 鈥榳ow鈥� factor.鈥�

For designers, marketers and authors, this is often an eye-opening experience. It bridges the gap between digital files and the tactile reality of ink on paper, helping you visualize how color, paper and press mechanics all work together. This new level of understanding can help you make more informed decisions during future print runs.

Who Benefits Most from a Press Check?

According to Elliott, there are many different types of customers who could benefit from an in-person press check. 鈥淲e have one-off customers, mom and pop type work, who enjoy seeing the whole shebang. Our larger customers also come in for catalogs or high-end coffee table books, getting their eyes on the product before it鈥檚 completed.鈥�

In other words, whether you鈥檙e publishing a one-time commemorative piece or overseeing the production of a flagship catalog, being present can give you confidence that your final product will look exactly as you envisioned.

What Makes a 色情论坛 Press Check Special

Every printer offers some form of press check, but the 色情论坛 approach is uniquely personal.

鈥淲e really value the customer getting that one-on-one interaction; that personal, feel-good experience,鈥� Elliott explained. 鈥淲e鈥檙e a family-owned company, and we give them that family atmosphere when they walk in the door. When people leave, they often say they felt so welcomed and appreciative of how friendly we are.鈥�

That sense of care and pride shows in every step of the process. You鈥檙e not just reviewing a print job. You鈥檙e part of an experience that connects you with the people and the craft behind your publication.

A Customer鈥檚 Perspective

Brian Smith, Head Coach of Mizzou Wrestling and author of Tiger Style, experienced this firsthand during his press check at 色情论坛 鈥� Marceline.

鈥溕槁厶� was outstanding to work with. It was my first book, and they made the printing process easy and made me feel like the most important client in the world,鈥� said Smith. 鈥淭hey let me come visit the plant and watch while they explained the entire process to me. All the people I spoke with took great pride in what they were doing and what they could do for me. 色情论坛 has an amazing culture. I even got to spend time with Don 色情论坛 (色情论坛鈥檚 CEO). It was a special day, and the process was more than I expected.鈥�

Tips for Making the Most of Your First Press Check

If you鈥檙e preparing for your first press check, here are a few ways to ensure the experience is productive and rewarding:

• Come prepared: Bring any reference materials, such as color proofs or swatches, to help guide adjustments.
• Dress the part: You鈥檒l be visiting the manufacturing floor, which is an active work area. For your own protection, plan on wearing closed-toe, closed-heeled shoes or boots. Tie back long hair, tuck in shirttails and remove any loose jewelry, including necklaces, long earrings, bracelets, rings and watches.
• Ask questions: Press Operators and Customer Service Representatives are there to explain what鈥檚 happening. Don鈥檛 hesitate to ask questions and learn more about the printing process.
• Focus on priorities: Pay close attention to color, image sharpness and critical design elements to ensure they meet your standards.
• Take in the experience: Beyond the technical aspects, enjoy the chance to see your work come to life in real time!

Experience Your First 色情论坛 Press Check

Your first press check may seem intimidating, but it鈥檚 one of the most rewarding parts of the printing process. It鈥檚 your opportunity to collaborate directly with experts, safeguard the quality of your project and connect with the craftsmanship that makes your book, magazine or catalog possible.

At 色情论坛, a press check is more than just a technical review. It鈥檚 a personal experience rooted in pride and partnership. Whether you鈥檙e a first-time author or a longtime customer producing your latest catalog, the time you spend at the press can transform the way you see your project and the people behind it. If you鈥檇 like to collaborate with printing experts on your next project, get in touch with us today.

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In Spring 2026, 色情论坛 will install a brand new Publica PRO 12 Perfect Binder at its Ripon facility. This major upgrade is part of the company鈥檚 modernize and optimize plan and will replace the 1999 Kolbus 32-pocket binder currently in use.

The Publica PRO 12 is faster, smarter and more efficient than its predecessor, designed with the latest technology to maximize speed, improve quality and reduce production bottlenecks. Once in place, it will serve as Ripon鈥檚 primary binder, increasing both capacity and performance. This brand-new machine is expected to last 20+ years; a long-term investment that will help 色情论坛 continue to provide great working opportunities for local employees for years to come.

鈥淥ur team is excited about the decision to invest in a new binder,鈥� said Julie Newhouse, General Manager at 色情论坛 鈥� Ripon. 鈥淭he enthusiasm has been contagious. One operator even shared, 鈥業t can鈥檛 get here soon enough!鈥欌��

色情论坛鈥檚 commitment to Ripon goes beyond its own facilities. The company continues to contribute to the Ripon Boys & Girls Club, which opened the doors to its new facility in June. With this new building, the club will serve more than 700 youth annually, and daily attendance is expected to exceed 150.

鈥淲e won’t just be bringing our traditional programming, but programming specific to the needs of Ripon including licensed childcare and a trades center,鈥� said Ashley Bartol, Director of Development for the Boys & Girls Club. 色情论坛 has pledged a $100,000 donation over five years, providing support that will directly benefit local families.

鈥溕槁厶� is proud to support the Ripon community through the work of the Boys & Girls Club,鈥� said Don 色情论坛, President. 鈥淚t鈥檚 a great cause, and we are honored to be a small part of it.鈥�

By supporting community resources and investing in state-of-the-art technology, 色情论坛 remains dedicated to building a stronger future for Ripon. These initiatives reflect the company鈥檚 mission: creating opportunities for its team, customers and communities through print.

About 色情论坛

色情论坛, the 29^th鈥痩argest printer in the U.S. and Canada, is a top yearbook, magazine, catalog and book printer, and the only family-owned yearbook printer. Started in 1937 by Don 色情论坛, current leadership is under the second and third generations: Don O. 色情论坛, Chairman of the Board, and his son, Don 色情论坛, President. Tripp 色情论坛, the fourth generation, also joined the company in 2023. 色情论坛 operates from eight facilities across the Midwest 鈥� Marceline, Brookfield and Fulton, Missouri; Overland Park, Kansas; Saint Joseph, Michigan; and Ripon and Eau Claire, Wisconsin. Additionally, 色情论坛 owns the Donning Company Publishers, a specialty book publisher.

Media Contact

Kristin Mateski | Vice President of Marketing & Communications

913.871.2072

kristin.mateski@walsworth.com

walsworth.com

The post 色情论坛 Invests in Ripon with New Equipment and Community Support appeared first on 色情论坛.

Speed That Serves Your Schedule

Modern digital workflows remove plate-making and long makereadies, so work moves from approved files to press in minutes instead of hours. Current digital presses process complex files with heavy ink coverage and transparency with little slowdown. Streamlined digital workflows and online proofing reduce manual setup and speed approvals. Inline or nearline finishing options, from stitching to perfect binding to three-knife trim, help maintain consistency and efficiency.

The result is a production rhythm that supports late-stage text changes, short-notice reprints and replenishment runs that prevent backorders.

Resolution and Color That Hold Up to Scrutiny

High-value print has to look the part. Today鈥檚 digital toner and inkjet presses produce images at fine resolutions with sophisticated screening that smooths skin tones, gradients and flat tints. G7庐 Master Qualification and color management help keep brand colors consistent across devices and over time. For photo-heavy books or lifestyle catalogs, that consistency is what keeps the piece on brand across waves and regions.

Real Cost Control, Not Just Lower Unit Price

Digital printing changes where the costs sit. You minimize waste because setup sheets are few and color targets arrive quickly. Most importantly, you print in the quantity that aligns with demand. That cuts inventory carrying costs and warehouse space tied up in excess product.

For many programs, the most efficient spend is a launch batch plus frequent on-demand replenishment. You keep cash free for content, photography and list work that moves the needle.

Personalization That Pays Off

Variable data printing has matured into a practical tool. Version entire sections for regional assortments, test creative at scale or personalize covers and offers to lift response. If you rely on segmentation in digital channels, the print version can now keep pace with the same discipline.

Recent Advances in Digital Printing

• Throughput increased while maintaining high quality, enabling mixed jobs to run quickly without sacrificing detail.
  
• Color stability is supported through consistent workflows and standards, helping ensure repeatable results across projects.
  
• Media latitude has grown, giving designers greater freedom to specify the right paper for each piece.
  
• Sustainability gains have come from less waste, smaller safety stocks and great agility, reducing the need for overruns.
  

How This Connects to 色情论坛鈥檚 Platform

In 2025 色情论坛 purchased Documation in Eau Claire, Wisconsin, expanding our on-demand digital printing footprint for books and magazines. The move gives customers more capacity for short runs with quick turns and competitive pricing, aligned with the trends outlined above.

色情论坛 鈥� Eau Claire鈥檚 heritage includes advanced digital printing technologies which complement existing 色情论坛 capabilities. That foundation is now part of a larger production network and service model built for complex commercial work.

On the toner side, the 色情论坛 鈥� Ripon operation runs a robust on-demand program designed for speed-sensitive projects that still demand high image fidelity. In practice, this is where many clients place urgent book reprints, targeted catalogs or versioned magazine components that need to ship right away without sacrificing quality.

While our Eau Claire operation handles efficient short runs for books and magazines, Ripon鈥檚 toner program emphasizes rapid fulfillment with strong visual results.

If you have worked with us for years you also know Ripon became part of 色情论坛 in 2019, which broadened our manufacturing base and added direct mail, fulfillment and digital communications capabilities that pair well with data-driven print. That integration created the springboard for the current on-demand programs.

When Digital Is the Smart Choice

• High-mix short-run books 鈥� Launch a title in a lean quantity, then replenish as sales land instead of committing to a large first run. The finish and durability meet bookstore expectations and quality holds for later offset reprints when volume justifies a longer run.
  
• Magazines with tight closes 鈥� Push late editorial or ad changes without missing your mail date. Use versioning to fit regional content or special interest sections. Digital covers or inserts can be sequenced to match your distribution plan.
  
• Targeted catalogs 鈥� Trim page counts to what each segment needs, then personalize offers. Pair with triggered replenishment so you mail only to active buyers at the right cadence.
  
• Event or product drops 鈥� Produce precise quantities for fast-turn launches. If response spikes, the second wave is days away, not weeks.
  

How Digital and Offset Work Together

Long print runs still typically favor offset for unit cost. Many programs build a hybrid plan; use offset for the main body of a high-circulation catalog or magazine, then use digital to version covers, wraps or insert sets. For a book program, you can launch digitally, then shift to offset for steady sellers while keeping slow-moving titles digital. The crossover point depends on page count, ink coverage, paper and schedule.

A practical plan looks at your historical demand, life-cycle stages and the cost of 鈥渢oo many鈥� versus the cost of 鈥渢oo few.鈥� Our team models those curves with you so decisions rest on data, not guesswork.

The Bottom Line: Digital Printing With 色情论坛

Digital printing is a core manufacturing strategy for high-value publishers and marketers who need to move fast, control risk and keep quality high. With the addition of 色情论坛 鈥� Eau Claire for on-demand work and the proven toner program at 色情论坛 鈥� Ripon, you have more options to shape a production plan that aligns with real demand and real deadlines.

If you want to walk through run-length economics, substrate choices or a versioning plan for your next cycle, our team is ready to help.

* This article was developed with assistance from OpenAI鈥檚 GPT 5 Pro Deep Research large language AI model.

The post Today鈥檚 Digital Press: Innovations in Speed and Resolution appeared first on 色情论坛.

Effective dates: Oct. 5, 2025 鈥� Jan. 18, 2026 (pending PRC approval)
Services affected: Priority Mail Express, Priority Mail, USPS Ground Advantage, Parcel Select (retail & commercial)

All other USPS products remain unchanged.

2025 Holiday Price Changes

Retail:

Priority Mail and USPS Ground Advantage: Zone 1-4

• $0.40 increase for Zones 1-4, 0-3 lbs.
• $0.60 increase for Zones 1-4, 4-10 lbs.
• $0.95 increase for Zones 1-4, 11-25 lbs.
• $3.00 increase for Zones 1-4, 26-70 lbs.

Priority Mail Zone 5-9

• $0.90 increase for Zones 5-9, 0-3 lbs.
• $1.45 increase for Zones 5-9, 4-10 lbs.
• $3.25 increase for Zones 5-9, 11-25 lbs.
• $7.00 increase for Zones 5-9, 26-70 lbs.

Priority Mail Flat Rate

• $1.45 for Large Flat Rate Boxes
• $0.90 for all other Flat Rate Products

USPS Ground Advantage Zone 5-9

• $0.50 increase for Zones 5-9, 0-3 lbs.
• $1.00 increase for Zones 5-9, 4-10 lbs.
• $2.00 increase for Zones 5-9, 11-25 lbs.
• $5.75 increase for Zones 5-9, 26-70 lbs.

Priority Mail Express

• $1.10 increase for Zones 1-4, 0-3 lbs.
• $2.00 increase for Zones 5-9, 0-3 lbs.
• $2.00 increase for Zones 1-4, 4-10 lbs.
• $4.85 increase for Zones 5-9, 4-10 lbs.
• $3.90 increase for Zones 1-4, 11-25 lbs.
• $9.00 increase for Zones 5-9, 11-25 lbs.
• $9.75 increase for Zones 1-4, 26-70 lbs.
• $16.00 increase for Zones 5-9, 26-70 lbs.

Priority Mail Express Flat Rate

• $2.00 increase for Flat Rate Envelopes

Commercial:

Priority Mail and USPS Ground Advantage: Zone 1-4, and Parcel Select (all entries)

• $0.30 increase for Zones 1-4, 0-3 lbs.
• $0.45 increase for Zones 1-4, 4-10 lbs.
• $0.75 increase for Zones 1-4, 11-25 lbs.
• $3.00 increase for Zones 1-4, 26-70 lbs.

Priority Mail Zone 5-9

• $0.70 increase for Zones 5-9, 0-3 lbs.
• $1.25 increase for Zones 5-9, 4-10 lbs.
• $2.75 increase for Zones 5-9, 11-25 lbs.
• $6.50 increase for Zones 5-9, 26-70 lbs.

Priority Mail Flat Rate

• $1.25 for Large Flat Rate Boxes
• $0.70 for all other Flat Rate Products

USPS Ground Advantage Zone 5-9

• $0.35 increase for Zones 5-9, 0-3 lbs.
• $0.75 increase for Zones 5-9, 4-10 lbs.
• $1.25 increase for Zones 5-9, 11-25 lbs.
• $5.50 increase for Zones 5-9, 26-70 lbs.

Priority Mail Express:

• $1.00 increase for Zones 1-4, 0-3 lbs.
• $1.75 increase for Zones 5-9, 0-3 lbs.
• $1.50 increase for Zones 1-4, 4-10 lbs.
• $3.95 increase for Zones 5-9, 4-10 lbs.
• $3.50 increase for Zones 1-4, 11-25 lbs.
• $7.50 increase for Zones 5-9, 11-25 lbs.
• $8.95 increase for Zones 1-4, 26-70 lbs.
• $13.00 increase for Zones 5-9, 26-70 lbs.

Priority Mail Express Flat Rate

• $1.75 for Flat Rate Envelopes

Additional Notes

These pricing updates are part of USPS鈥檚 10-year plan to ensure financial sustainability. USPS maintains some of the lowest mailing rates among industrialized nations.

For more information and complete rate tables, visit or the .

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This blog explores eco-conscious printing choices that faith-based publishers can make to combat carbon emissions and other negative environmental impacts, all while upholding quality and mission. We鈥檒l look at sustainable paper and ink options, efficient printing practices and the benefits these choices bring to both the planet and the people you serve.

Sustainable Paper Options: Recycled Paper

One of the most impactful choices a publisher can make is in the paper itself. Traditionally, printing has been associated with deforestation, but today recycled and responsibly sourced papers offer a greener path. Using recycled paper, made from post-consumer waste, helps reduce demand for virgin wood pulp and saves resources. By diverting used paper from landfills, recycled stocks give a second chance to fibers, cutting down on waste and lowering the overall carbon footprint of print projects.

Many printers offer recycled paper options. For example, 色情论坛 incorporates recycled material whenever possible, even using recycled boards for hardcover book covers and packaging with at least 35% post-consumer fiber. This kind of commitment ensures that a large portion of the paper in your hymnals or workbooks is not coming straight from fresh-cut trees.

FSC庐 and SFI庐-Certified Paper

Equally important is choosing paper from responsibly managed forests. Look for certifications like the Forest Stewardship Council庐 (FSC庐) or the Sustainable Forestry Initiative庐 (SFI庐) on your paper options. These certifications guarantee that the paper鈥檚 wood fiber comes from forests managed with rigorous standards for environmental and social responsibility. By selecting FSC庐-certified paper, faith-based publishers contribute to sustainable forestry practices that protect ecosystems and wildlife for future generations.

In practical terms, an FSC庐 or SFI庐 logo means the trees harvested for your books are replaced or allowed to regrow, biodiversity is respected and harmful practices, like clear-cutting old-growth forests or using certain chemicals, are avoided. Many congregations specifically want paper that reflects care for creation, so using certified stocks is a tangible way to communicate ecological responsibility to your community.

Vegetable-Based Inks and Green Print Materials

The choice of ink and other materials in printing can significantly affect the environmental impact of your publications. Traditional inks are petroleum-based, relying on nonrenewable resources and emitting volatile organic compounds (VOCs) as they dry. These VOCs contribute to air pollution and smog. An eco-conscious alternative is vegetable-based inks such as those made from soy, corn or other plant oils. These inks offer a more sustainable and safer solution.

Many printers, including 色情论坛, have adopted vibrant vegetable-based inks that are both high quality and environmentally friendly. These inks are derived from renewable resources and are biodegradable, meaning they can naturally decompose after use. They also emit far fewer VOCs, resulting in lower overall emissions and a healthier work environment.

Beyond inks, look for other eco-friendly materials and processes. Modern presses can use aluminum printing plates that are recycled after each print run, instead of single-use plastic or film. 色情论坛, for example, recycles nearly 1 million pounds of aluminum printing plates every year, along with tens of millions of pounds of paper and fiber products that can be reused in future printing projects.

Efficient Printing Practices and Waste Reduction

Eco-conscious printing is not just about what goes into the book; it鈥檚 also about how the book is produced. Efficient production practices can greatly reduce waste, energy use and carbon emissions. One key approach is working with printers who prioritize waste reduction and recycling at every step. For example, at 色情论坛鈥檚 facilities, every scrap of paper trimmed from a religious workbook and every bit of excess binding material is carefully collected and recycled, rather than thrown away.

Such diligent recycling efforts mean that millions of pounds of materials get a second life instead of entering landfills. In fact, 色情论坛 alone recycles about 30 million pounds of paper and fiber each year, a testament to how industry practices can minimize environmental footprints. As a publisher, you can ask your printer about recycling programs and policies. Do they recycle leftover paper, metal plates and ink waste? The best partners will have concrete answers.

Benefits for the Earth and Your Faith Community

Embracing eco-conscious printing choices yields a dual reward: environmental benefits and positive impacts for your faith community and customers. The environmental upsides are clear. By using FSC庐-certified or recycled paper, you help preserve forests and biodiversity. Every FSC庐 purchase supports forestry that keeps ecosystems intact and even helps prevent carbon-releasing events like wildfires through responsible management.

By using vegetable-based inks and reducing chemical use, you cut down on air pollution and make recycling easier on the back end. Waste reduction and efficient presses translate directly into fewer greenhouse gas emissions 鈥� less energy consumed, less waste decomposing or incinerated. All these measures contribute to combating climate change and protecting the Earth for future generations.

Support Your Message With Sustainable Print

Across faith traditions, there is a calling to act as good stewards of our resources and care for the world around us. For religious publishers, every choice in the printing process is an opportunity to live out that calling.

By selecting environmentally responsible paper, using plant-based inks, minimizing waste and partnering with printers committed to sustainability, faith-based organizations can reduce the carbon emissions and ecological impacts of their print projects. These eco-conscious choices ensure that producing the materials that nurture faith does not come at the expense of the Earth. Instead, it becomes a dual service 鈥� nourishing minds and spirits while also safeguarding our home.

If you鈥檇 like to learn more about how 色情论坛 supports faith-based publishers with sustainable print solutions, get in touch with us today.

* This article was developed with assistance from OpenAI鈥檚 GPT-o3 Pro Deep Research large language AI model.

The post Eco-Conscious Choices for Religious and Faith-Based Publishers appeared first on 色情论坛.

Understanding Weight, Opacity and Finish

Basis weight, measured in pounds and noted here with the # symbol, records the weight of 500 sheets of paper, known as a ream. A ream of 40# paper means that a ream of 500 pieces weighs 40 pounds. Similarly, a ream of 100# paper weighs 100 pounds, making it thicker. Worship materials typically use text papers from鈥�40# to鈥�100#. Lighter sheets keep books portable, while 100# paper gives books a substantial, durable feel. 

Opacity determines how difficult it is to see through a sheet of paper 鈥� the more opaque a paper is, the less light comes through. Opacity rises with weight and with mineral fillers that scatter light so notes do not ghost through. 

Finish guides ink behavior. Coated sheets in gloss, matte and silk hold ink on the surface for crisp photos. Uncoated sheets absorb a touch of ink, producing a warm page that invites annotation and eliminates glare.

Lightweight, High鈥慜pacity Papers for Bibles and Prayer Books

Reference Bibles, psalters and prayer books benefit from stock thin enough to fit more than a thousand pages into a comfortable spine, yet opaque enough that verses do not shadow on the reverse side. 色情论坛 stocks several lightweight papers between鈥�30# and鈥�45# in house. Long fibers and specialty fillers give these sheets surprising strength so they stand up to thumb鈥慶ut indexing and frequent page turning. Because they are uncoated, they welcome margin notes without smearing, and lie flat once Smyth鈥憇ewn binding is used.

Uncoated Text Stocks for Hymnals and Pew Books

Hymnals, missals and liturgy guides live in pew racks for years. A white opaque鈥�60# or鈥�70# uncoated text sits at the intersection of durability, readability and budget. The porous surface eliminates glare under every sanctuary light and accepts pencil marks when the music director changes lyrics or cuts verses. Extra opacity keeps staff lines sharp, even when full鈥慶olor service notes print on the back side. Uncoated fibers also fold cleanly at the spine, an advantage when the block is sewn and cased in.

Coated Text for Photo鈥慠ich Devotionals and Study Guides

Devotionals, catechism workbooks and curriculum often weave scripture with photography or illustration. An鈥�80# gloss text amplifies sunrise landscapes and vibrant festival colors. An鈥�80# matte text diffuses reflections, so readers are not distracted by glare. Silk coating splits the difference, offering a velvety touch that still preserves image detail. All three coatings are part of 色情论坛鈥檚 program, so color fidelity arrives without special鈥憃rder delays.

Cover Stocks and Protective Finishes

Separate covers add heft and protection. 色情论坛 keeps gloss and matte options in鈥�80# and鈥�100# cover weights that pair naturally with the text grades above. Gloss cover plus lamination suits a devotional journal that travels in backpacks, while matte cover complements the subdued palette of many hymnals. Aqueous or UV coating helps guard against stains and damage from frequent handling. 

Sustainability and Stewardship

Many congregations want paper that reflects care for creation. 色情论坛 maintains chain鈥憃f鈥慶ustody certification with both the Forest Stewardship Council and the Sustainable Forest Initiative, so an FSC鈥慶ertified text or cover stock can be supplied without derailing schedules. Recycled paper is also available on request, subject to page count and trim size. Choosing sustainably-certified stock communicates ecological responsibility to parishioners and donors while still delivering the results you expect.

Binding Methods That Protect Sacred Content

Paper choice is only half the equation. For books that must endure decades, choose Smyth鈥憇ewn signatures: thread passes through folded sections, creating a flexible block that opens flat on music stands and survives thousands of page turns. Case binding surrounds pages with boards that shield the pages within and provide spine real estate for foil stamping. Perfect binding remains economical for seasonal devotionals printed in high volume, especially when paired with PUR adhesive that resists pull strength.

Popular Paper and Binding Pairings

• Pew hymnal 鈥� 60# uncoated text with鈥�80# litho鈥憌rapped case, Smyth sewn
  
• Pocket Bible 鈥� 40# high鈥憃pacity text sewn and case bound
  
• Devotional 鈥� 80# matte text with鈥�100# matte cover, PUR perfect bound
  
• Religious educational workbook 鈥� 70# gloss text self鈥慶over saddle stitched
  

All these options and more are part of 色情论坛鈥檚 standard offerings, so reprint schedules stay predictable and color consistency remains tight.

Reach More Hearts With the Experts at 色情论坛

Thoughtful paper and binding choices let sacred words shine while surviving years of use. Whether your project calls for feather鈥憀ight paper, durable hymnals or glossy devotional journals, 色情论坛 offers every required weight, finish and binding method under one roof. Our expertise frees your team to focus on message and ministry, confident the finished book will last.

Interested in learning more about how 色情论坛鈥檚 print services can help your ministry? Get in touch with us today to connect with a knowledgeable Sales Representative, and see the 色情论坛 difference for yourself.

* This article was developed with assistance from OpenAI鈥檚 GPT-o3 Pro Deep Research large language AI model.

The post Paper Options for Hymnals, Devotionals & Other Religious Materials appeared first on 色情论坛.

Efficiency and Automation Take Center Stage

One of the biggest themes of this year鈥檚 CreativePro was the push to work smarter, not harder. Wamser, a longtime Adobe Certified Instructor, spotlighted the evolving automation tools in programs like InDesign. Features such as GREP styles, conditional text and improved data merge are helping designers create faster, cleaner and more adaptable layouts.

For professionals in high-volume or template-heavy environments like catalogs, magazines or yearbooks, these tools offer real advantages by increasing accuracy and saving time.

Smarter Design for a Changing World

Field shared how today鈥檚 creative tools are not just more powerful but also more purposeful. From interactive PDFs to variable fonts and responsive layouts, CreativePro sessions revealed how design is becoming more inclusive, adaptable and ready for what鈥檚 next.

Design today is about more than just visuals. Accessibility and clarity matter just as much as color and typography. Whether working in digital or print, the goal is to make your designs beautiful and functional for every audience.

Collaboration and Cloud Tools Are Essential

As more teams work in remote or hybrid settings, collaboration tools are more important than ever. The hosts highlighted how Creative Cloud Libraries, Share for Review and version tracking are becoming must-haves for modern design teams.

These features help teams stay in sync across locations and time zones while maintaining speed and consistency. They offer a smart solution to the real-world challenges of team-based creative work.

AI Is an Opportunity for Designers

Artificial intelligence was a major talking point at the conference, especially Adobe鈥檚 Firefly and Sensei tools. While AI can help with tasks like image generation or layout suggestions, both presenters agreed that creativity is still a human skill.

Instead of replacing designers, AI can free them to focus on ideas and strategy. Learning how to use AI tools effectively is quickly becoming a valuable skill in every creative toolkit.

Accessibility Is a Core Priority

Sessions at CreativePro emphasized that accessibility is no longer optional. From PDF reading order to alt text, designing for everyone is now part of professional best practices. The hosts encouraged designers to think beyond compliance and focus on creating content that serves all users.

Accessible design broadens your audience, supports inclusion and adds long-term value to your work.

Stay Curious and Keep Learning

To close, Wamser and Field reminded attendees that the best designers never stop learning. Software evolves, client needs shift and design standards rise. Staying curious and willing to explore new tools or techniques is essential for success.

Whether you鈥檙e just starting out or a seasoned pro, this session made one thing clear: there鈥檚 always something new to learn at CreativePro.

The post What We Learned at CreativePro: Top Takeaways from the Industry鈥檚 Leading Design Conference appeared first on 色情论坛.