Why Print Still Matters for Specialized B2B Publications
Will Lubaroff
September 25, 2026
Today, an astonishing 97 percent of consumers now use online media to shop locally, according to an ongoing consumer tracking study conducted by BIA/Kelsey and ConStat. This means you have an unprecedented opportunity to attract
What Is It? Button overlays provide links to websites, to another page, or to other articles. Buttons can also trigger a pop-up. Why Would You Use It? Button overlays give you the ability to offer
Before you can send out your savvy, helpful or otherwise engaging emails, you need to have someone to send them to. One of the most effective ways to gather up potential prospects is with an
What Is It? The Panorama overlay provides the illusion of viewing an image from a 360-degree perspective. You can create a panorama effect that lets users feel like they are in a certain place (see
MediaWeek.com reported the results of the Professional Publishers Association’s Publishing Futures survey in a recent blog post. The survey results provide encouraging news for both print and digital revenue. Highlights of the survey results include:
According to Bowker, the official ISBN Agency for the United States and its territories, the number of self-published books skyrocketed to more than 391,000 in 2012, up more than 59 percent from the previous year.
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Feel free to use approximations when specifics are not yet determined.