Why Print Still Matters for Specialized B2B Publications
Will Lubaroff
September 25, 2026
Remember Facebook Notes? It’s time to take a new look at an old feature, because the social media giant has given Notes a makeover that makes it attractive for individuals and businesses alike. Even though
Attracting new members is a priority for any association, but retaining these busy people is crucial. When you get people to join your organization, how well you engage your members will have a lot to
Is your organization targeting the youth market with Instagram and Tumblr聽in your social media marketing? Great. But, you may have left one stone unturned: Snapchat, whose largest audience (37 percent) is 18- to 24-year-olds. Eighty-six
The prognosticators who proclaimed print was dead had it wrong. Dead wrong. Instead of unseating print, digital reading material has merely joined it. The two fulfill different yet similar roles in a society in which
With 500 million tweets sent each day by more than 300 million monthly active Twitter users 鈥� 80 percent of whom are using the platform on mobile devices 鈥� it’s a no-brainer to use Twitter
Email is a crucial part of marketing, and it’s a continually changing element. In the second quarter of 2015, 67 percent of emails were accessed on mobile devices, and 80 percent of users of these
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Feel free to use approximations when specifics are not yet determined.