Considerations When Selecting Paper for Your Print Publication
A lot goes into a successful print publication. You need quality content to engage your audience. You need a page design that supports your content鈥檚 flow and is pleasing to the eye. And because all of this is conveyed in print, you need to select a paper best suited for your delivery method and reader […]
U.S. Postal Service Mail Distribution Update
If you engage your audience by mailing a magazine or catalog, Kerry Still, 色情论坛鈥檚 Mail Services Manager, thinks you鈥檒l be interested in a recent opinion article by Eric Katz of Government Executive. To quote Kerry, Katz鈥檚 article 鈥渋s a succinct and concise summary of the state of domestic mail delivery.鈥� Kerry continues, 鈥淚t鈥檚 rare to […]
The Role of Print in Your Integrated Content Marketing Strategy
Content marketing is frequently thought of as an online-only strategy today, so the idea of incorporating print into your integrated content marketing strategy may not seem obvious. Despite this, several recent articles have been published about how print marketing is thriving and how print can drive online traffic. And, as mentioned in my Using An […]
Print Still Works for a Successful Content Strategy
The news and magazine publishing industries can do more than breathe a sigh of relief after a stretch of tough times. They may actually want to launch a celebration. Industry reports note that American journalism is getting a boost from tech-savvy investors while magazines are showing an increase in new launches as well as quality. […]
Increase Catalog Sales by Combining Print and Mobile
With online sales from the first quarter of 2014 topping $71.2 billion, according to the U.S. Census Bureau, do catalogs still matter? At first glance, it鈥檚 easy to assume that most shoppers just head straight to Amazon or Google to make their next purchase. In this scenario, it would seem that there鈥檚 no need for […]
Where to Find Creative Talent for Your Publication
Let鈥檚 say you have the greatest idea for your company鈥檚 next killer publication. You already have the artwork, layout, writing topics and other content in mind. But you still need the talent to create it. Whether you鈥檙e looking for graphic designers to work on your series of lifestyle publications, writers to flesh out your digital […]
5 Reasons to Be Optimistic about Book Publishing
With the advent of digital everything, traditional book publishing may have lost some of the attention it used to command. But it certainly hasn鈥檛 lost any ground when it comes to sales or popularity. In fact, the book publishing industry is not only going strong, but it is embracing new technologies, evolving to meet new […]
10 Common Punctuation Mistakes and How to Avoid Them
Utilizing correct punctuation won鈥檛 help you make friends or boost your business, but using punctuation incorrectly will make your book, magazine or catalog copy stand out like a sore thumb. Even if people can鈥檛 pinpoint your mistake, something will look off about your message, making people less likely to trust what you鈥檙e trying to say. […]
Why Print Ads Still Dominate in a Mobile World
The slick pages of glossy lifestyle magazines are now largely viewed as mobile content. More and more people are checking their mobile devices instead of the newsstand for the latest headlines. Yet the explosion of mobile devices has not brought about an equally massive explosion for digital advertising. Would you like to boost advertising revenue? […]
Professional Publisher Association鈥檚 Survey Provides Positive News
MediaWeek.com reported the results of the Professional Publishers Association’s Publishing Futures survey in a recent blog post. The survey results provide encouraging news for both print and digital revenue. Highlights of the survey results include: Digital revenue income increased 32%, up 15% from the prior year. Digital represents nearly a third of total revenues across […]
