Let’s say you have the greatest idea for your company’s next killer publication. You already have the artwork, layout, writing topics and other content in mind. But you still need…
When it comes to the modern mode of doing business, your online presence is pretty much your life. This counts double if you happen to be an app creator, digital…
The premise behind LinkedIn’s Publishing Platform is simple: every LinkedIn professional has valuable insights to share – how to sell anything, how to lower churn rates, how to jumpstart a…
You may know Google Analytics as a quick way to see how many hits your website is getting on any given day, but that’s only the tip of the proverbial…
Is search engine optimization (SEO) dead? All too often, SEO aligns with unprofessional practices, such as link buying, web spamming, content farming and article spinning. While old-school SEO tactics such…
Once your print magazine joins the digital publishing arena with a É«ÇéÂÛ̳ App, you have the opportunity to leverage the app to help maximize your readership. Since you already have…
The É«ÇéÂÛ̳ History Division has been helping historical and genealogy societies, police and fire departments, churches, and businesses as well as individuals capture their history in print. We work one-on-one…
You may be surprised to hear that providing a safe place to work isn’t a goal at É«ÇéÂÛ̳. It’s not an initiative, a priority or a strategy either. Ensuring our…
Magazine publishers are responsible for content integrity, reader engagement and revenue generation. These aren’t easy tasks taken individually. Add them together and you have a formula for getting trapped in…
I have a new pet peeve. Several times in the past year I’ve been encouraged to give high or perfect scores on a survey I’m about to receive. It started…